Use Email To Drive Prospects To Your Web Site
Creating an email marketing campaign is, hands down, the best way to build credibility and keep your visibility high. And although finding and creating the content for a regular email message is a bit of work (that no one is paying you to do), it doesn't have to be a daunting task. Try these 3 ideas:
1. Give real-life examples. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Showing your readers how you've helped customers address challenges will more effectively position you as the expert than saying, "I'm an expert."
2. Offer simple tips on a topic of interest to your network. They are easy to write, easy to read, and will also position you as a specialist in that area.
3. Pass along something what you find, any gems of advice you've learned through an email newsletter or at an industry conference, workshop, seminar, or insightful article. (Just be sure to give full attribution.)
As much as they say about search engines, the best way to drive traffic ? qualified leads for your business ? to your site is via email, one message at a time.
