Placing articles on websites that reach your target market is one of the most powerful marketing techniques available.
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Think beyond in-person networking.
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Serve as your most effective marketing strategy.
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Include media strategies in your marketing mix.
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This is the age of the virtual customer.
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Pursue a market niche!
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It's about what you do differently from everyone else.
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Take your intellectual property public.
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To stand out in a cluttered world, become a recognized expert.
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