David T. Scott

David T. Scott has served as CMO and Director of Marketing for Fortune 500 companies and billion-dollar organizations, including GE, AT&T Wireless, PeopleSoft, and Intermec. While working at these companies, he developed a set of strategies designed to help marketing organizations increase their lead-generation results. He is a graduate of the Wharton School of Business. He is the author of The New Rules of Lead Generation.