Paul M. Rand
Paul Rand is President and CEO of Zócalo Group. He brings incredible energy, vision and leadership to the agency. He’s the driving force that guides our word-of-mouth, social and digital marketing efforts. Paul also serves on the Board of the Better Business Bureau (bbb.org), is the past president of the Word of Mouth Marketing Association (womma.org) and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business. Paul is the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.
Web Sites:
www.highlyrecommendedbook.com
www.highlyrecommendedbook.com
Interviews with Paul M. Rand»See all
Are you asking customers to recommend you online? Paul M. Rand joins Jim Blasingame to reveal tips and best practices on how to get customers to recommend you to their friends and online communities.
The greatest thing a customer can do after they give you their money is to recommend you. Paul M. Rand joins Jim Blasingame to reveal why you should think of your social media strategy as a way to encourage and empower others to recommend you.
