Reed Holden

A world-class pricing expert and co-founder of Holden Advisors, Reed helps companies worldwide in a broad range of industries create go-to-market strategies that drive price leadership and profitable growth. He is an enthusiastic and persuasive advocate of the Value DisciplineSM, a process he pioneered to help companies in highly competitive markets optimize their marketing programs. As a change agent, he helps business leaders put these strategies into action by instilling pricing confidence across their organizations and within the executive ranks.

His latest book — Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table — provides a practical framework and compelling examples for his presentations and keynotes. Co-authored by Reed and Mark Burton, the book converts a wealth of quantitative research into highly practical ideas that give sales, marketing, finance, and pricing leaders an actionable road map for working together to outperform the competition. Reed also co-wrote the 2nd and 3rd editions of The Strategy and Tactics of Pricing, as well as “Profitable Pricing: Guidelines for Management.”

Interviews with Reed Holden»See allInterviews RSS Feed

Do you really know how to price your products and services? Reed Holden talks with Jim Blasingame about some of the key elements that are required for a small business to price what you sell so that you can be profitable and grow successfully.