Tracey Hope-Ross

Tracey Hope-Ross

Tracey Hope-Ross is Senior Vice President of Insights & Strategy at Influence Central. With over 15 years of research and measurement experience, she leads the Consumer Insights Group - conducting ongoing quantitative and qualitative research to illuminate a deep understanding of what motivates brand advocates.

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Tracey Hope-Ross joins Jim Blasinagme to reveal the ways that tech-savvy empty-nester baby boomers will use mobile computing in their consumer activity.
Tracey Hope-Ross joins Jim Blasingame to reveal research about empty-nesters, women over 45, with regard to their new expectations of businesses.
Tracey Hope-Ross joins Jim Blasinagme to reveal the ways that tech-savvy empty-nester baby boomers will use mobile computing in their consumer activity.