How can you achieve an effective and balanced marketing strategy on a small business budget? Alan Maites joins Jim Blasingame to talk about how to manage existing customer relationships and acquire new ones without spending a lot of money.

How customers want to be reached and served will be different in the future, and Alan Maites explains to Jim Blasingame what that will look like, by revealing the "Five Cs" of customer connection. Alan also reveals a bonus sixth "C" at the end. This is really good stuff.

If you get customers to come in, is your organization prepared to connect with them? Alan Maites talks with Jim Blasingame about how to make sure that all of your marketing and branding efforts, including face-to-face, emphasize the need to connect with prospects and customers.

What can small businesses learn from big businesses about marketing? Alan Maites helps some of the largest businesses in the world with their marketing and he talks with Jim Blasingame about how small business can take a lesson from the big guys, especially those things that cost little but deliver a high return.