What does niche thinking have to do with marketing? Ed Abel joins Jim Blasingame to discuss creating niches, but also how to market a niche business model.
What's different about marketing to a niche? Ed Abel joins Jim Blasingame to discuss the issues of marketing to a niche, including knowing who the niche customers are and how they want to be reached.
Is filling a niche more about product or service? Ed Abel joins Jim Blasingame to reveal the elements of a market niche and how to identify and serve them.
How do you stop working IN your business to work ON your business? Ed Abel joins Jim Blasingame with ideas on how to take a break from execution – the present – to think about strategy – the future of your business.
Do you need an objective perspective of your business strategy? Ed Abel joins Jim Blasingame to reveal when to talk with your internal team about strategy and when to bring in an outside perspective.
What do customers and smart phones have to do with your strategic planning? Ed Abel joins Jim Blasingame to explain why customer adoption and behavior with smart phones provides strategic planning information.
Are you focused on emotionally connecting with your customers? Ed Abel joins Jim Blasingame to discuss why you need to outsource non-core competencies and focus on emotionally connecting with your customers.
What is the “special sauce” of your small business? Ed Abel joins Jim Blasingame to discuss why you have to focus on the “special sauce” of your small business, because customers don’t want to settle for good - they want exceptional.
You can’t manage time, but you can manage priorities. Ed Abel joins Jim Blasingame to offer tips on managing priorities by using a calendar to intentionally schedule and execute tasks.
Are you focused on emotionally connecting with your customers? Ed Abel joins Jim Blasingame to discuss why you need to outsource non-core competencies and focus on emotionally connecting with your customers.
