Small business’s competitive advantage is delivering customer experience, not price. Sarah Petty and Erin Verbeck join Jim Blasingame to reveal how to create a great customer experience that will help you sell for profit, not for price.

Marketing is about sales, promotion is about relationships. Sarah Petty and Erin Verbeck join Jim Blasingame to discuss the differences in marketing and promotion and offer ideas to market and promote a boutique business.