Jim and Floyd talk about motivation and how to be aware of where you are during the day.

Jim and Floyd discuss products and services. Since many products look seem the same, Floyd discusses 5 ways in which you can make your product distinct.

When Floyd and Jim get together, it's a wild ride. But they do get down to business and talk about the value of curiosity and the importance of being aware. Oh, and one more thing: Floyd explains the meaning of life.

Buckle up! Floyd is in the building. Mr. Creativity joins Jim to introduce Zing Marketing, which is a new way of creating ideas. You don't want to miss this. Anything can happen when Floyd and Jim work together.

Floyd talks with Jim about creativity and something Floyd calls "The Game".

Floyd talks with Jim about something he calls The Benefit Finder. Floyd believes that salespeople spend too much time focusing on features instead of on benefits. The Benefit Finder is a method of making sure that you know the difference between a feature and a benefit, and therefore become more successful in sales.

Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual).