Want to know how your small business can thrive during and economic downturn? Fred Senn talks with Jim Blasingame about focusing on the fundamentals, including making sure your people are engaged, and how to make that happen.

Do you know how to think about your customer profile mix? Fred and Jim talk about how to think about going after big customers and small ones.

Creativity may be the most valuable skill you have and yet the most unused. Fred talks with Jim about how to use your creativity the the maximum, and how that can turn into a return on investment.

Fred and Jim talk about how to make sure your creativity in marketing and branding actually produces bottomline results. <br></["br"]>