John Coupland joins Jim Blasingame to reveal why it’s important to have the right kind of credibility elements in your online profile.

John Coupland joins Jim Blasingame to reveal why the ROI you should expect from social media activity is different from traditional marketplace ROI.

John Coupland joins Jim Blasingame to explain that your core network are the people who support you fully and why you can't afford to take them for granted.

John Coupland joins Jim Blasingame to discuss the landscape of social media ROI and why social media should form part of your business's multi-channel marketing.

What impression does your social media strategy present? John Coupland joins Jim Blasingame to reveal the power of having an authentic presentation of you and your company in your social media strategy.

Are you looking at social media ROI the wrong way? John Coupland joins Jim Blasingame to reveal that return on investment in social media should be considered the same way you think about branding ROI.

Social media doesn't have to be complicated. John Coupland joins Jim Blasingame to explain that by using a "less is more" approach to social media will help you get your strategy off the ground.

Your social media strategy should create more impact and less noise. John Coupland joins Jim Blasingame to explain how your social media strategy should focus on connecting with people and how to have more impact and avoid the noise.