The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.

The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.

The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.

The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.

Social media is not about new rules, just new tools. Jonathan Salem Baskin joins Jim Blasingame to discuss the history of social media, including the fact that business social media is just about building customer communities.

People want to be part of a community instead of just a demographic. Jonathan Salem Baskin joins Jim Blasingame to talk about creating online communities by envisioning what kind of communities you want to build rather than where they will reside.

Is branding still relevant in The Age of the Customer™? Jonathan Salem Baskin joins Jim Blasingame to discuss how the concept of small business branding may be changing as the customer has increased influence in The Age of the Customer™.

There is a great marketplace evolution taking place: Marketing is morphing into connections. Jonathan Salem Baskin joins Jim Blasingame to talk about the evolutionary process the marketplace is experiencing as customer relationships rely less on marketing and more on connections.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build communities in a period that is being described as the "post-marketing" era.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."