Ken talks with Jim about the importance of understanding the effects of demographics in small business.

Ken talks with Jim about the habits, activities, aging, and dynamics of the various demographic segments of the marketplace, and how understanding all this is essential to your business.

Ken and Jim talk about the challenge that advertising and marketing creates for small business owners, especially with regard to understanding demographics. Ken does an outstanding job of explaining our national population demographics. Do you know the demographic information of your customers? This interview will help you make sure that you don't lose market share, and your company, due to lack of knowledge of demographics.