Kristin Zhivago joins Jim Blasingame to discuss how to use the state-of-mind of customers as a basis for your marketing messaging, including their desire for peace of mind.

Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.

Kristin Zhivago joins Jim Blasingame to reveal some of the things you must know about competing with Amazon when it comes to appealing to customer state of mind.

Kristin Zhivago joins Jim Blasingame to recognize the challenge small businesses have in keeping up with digital marketing pressures, and how to adopt the right new strategies while maintaining the fundamental ones.

Kristin Zhivago joins Jim Blasingame to reveal how to conduct, or contract with people who conduct, your digital marketing strategy, including not minimizing what you know about your own customer expectations.

Kristin Zhivago joins Jim Blasingame to discuss how we go to market in the digital age with digital leverage that – left to its own devises -- challenges our ethical standards.

Kristin Zhivago joins Jim Blasingame to reveal the current problem of employee candidates lying about the depth of their experience when interviewing for a job.

Kristin Zhivago joins Jim Blasingame to define digital transformation as the point where all of your communications and interactions in business is digital, not counting when face-to-face is called for, and how to navigate that landscape.

Kristin Zhivago joins Jim Blasingame to reveal that digital transformation will require you to rethink how you spend your operating budget, likely less on people and more on technology.

Kristin Zhivago joins Jim Blasingame to define digital transformation as the point where all of your communications and interactions in business is digital, not counting when face-to-face is called for, and how to navigate that landscape.