Jim and Mark talk about why this year is going to be a good year. Mark gives some advice on how to go for the gold in 2004.
Mark joins Jim to explain how out of all the things small business owners manage, managing change is one of the most important.
Mark talks with Jim about the importance and value of word-of-mouth marketing and how to create that benefit for your small business.
Mark joins Jim to share the importance of educating employees instead of training them. Mark explains the difference between educating and training.
Jim and Mark talk about how making a plan will help you succeed in your small business. Mark explains strategic planning, and understanding why your doing it.
