Rick Mathieson

Interviews with Rick Mathieson RSS Feed

Rick Mathieson joins Jim Blasingame to discuss how the coronavirus pandemic only accelerated many marketplace behaviors that were already being incubated, like significant teleworking and virtual customer service.
Rick Mathieson joins Jim Blasingame to offer suggestions on why and how to connect to customers and prospects during the pandemic shutdown, so you can discover how to be relevant to them on the other side of the shutdown.
Rick Mathieson joins Jim Blasingame to introduce two email applications that will help your small business, including AMP for email, making your emails interactive for customers, and BIMI, which is an added email security element.
Rick Mathieson joins Jim Blasingame to introduce three more digital marketing trends, including integration of email and social media, giving some customers exclusivity, and expanding customer experience with you.
Rick Mathieson joins Jim Blasingame to report on the continued relevance of email marketing, and the criminal brand impersonators who use the email platform to confuse users, and how to avoid these attacks.
Rick Mathieson joins Jim Blasingame to reveal how to use Dmarc and Bimi digital tools to help you avoid email brand impersonators and simultaneously improve your own digital marketing credentials.
Rick Mathieson joins Jim Blasingame to report on the Mary Meeker 2019 Internet Trends report, which shows how various demographics are adjusting their usage across social media platforms.
Rick Mathieson joins Jim Blasingame to reveal how the Mary Meeker Internet Trends reports the various areas of growth potential, especially with podcasts and geo-targeting advertising.
Rick Mathieson joins Jim Blasingame to reveal how marketing metrics will change to the degree that in the future you won’t wonder what’s working and what isn’t, or what your next step should be.
Rick Mathieson joins Jim Blasingame to reveal that Google’s SEO parameters are changing rapidly, and three key areas are critical: brand signal, GDPR and the fact that Amazon is increasingly a search engine with their own SEO parameters.