Ross Kimbarovsky joins Jim Blasingame to reveal the true definition of a brand strategy, what a real brand is, and why small businesses should focus on brand-ding where your brand dings in the customer's head when they need what you sell.

Ross Kimbarovsky joins Jim Blasingame to discuss the concept of rebranding, what it takes, what it looks like when it’s needed, and how to make it happen without losing customers.

Ross Kimbarovsky joins Jim Blasingame to encourage the renewed focus on establishing a strong brand identity, including consistent presentation of logos, colors and styles across your marketing presentation.

Ross Kimbarovsky joins Jim Blasingame to reveal how you can improve the experience of customers on your online platforms by adding new tech capability like chatbots.

Ross Kimbarovsky joins Jim Blasingame to discuss some of the recent re-branding efforts by large companies and what small businesses can learn from them.

Ross Kimbarovsky joins Jim Blasingame to reveal how the first impression your brand makes with prospects is more powerful today than ever.

Ross Kimbarovsky joins Jim Blasingame to reveal why most small businesses will fail in the 21st century without a comprehensive and contemporary marketing plan.

Ross Kimbarovsky joins Jim Blasingame to recommend three key marketing steps to take, including delegate, automate and outsource the tasks so the job gets done.

Ross Kimbarovsky joins Jim Blasingame to reveal that the greatest mistake small businesses make going to market is in assuming all customers want the same thing, and how to break that cycle.

Ross Kimbarovsky joins Jim Blasingame to reveal that the second greatest mistake small businesses make is not having a budget for marketing, and to reveal what should be in that budget.