How to create one piece of content and repurpose it several times. Tom Becka joins Jim Blasingame to discuss the different ways to think about using media--old and new--to help you take your business to market.
Getting more out of traditional media. Tom Becka joins Jim Blasingame to reveal some of the new media opportunities you can find by working with traditional media outlets, like a radio station.
How to create one piece of content and repurpose it several times. Tom Becka joins Jim Blasingame to discuss the different ways to think about using media--old and new--to help you take your business to market.
Getting more out of traditional media. Tom Becka joins Jim Blasingame to reveal some of the new media opportunities you can find by working with traditional media outlets, like a radio station.
Are you passionate about giving back? Tom Becka joins Jim Blasingame to talk about how small businesses can aid local charities and global relief through cause marketing without being crassly commercial.
Tom Becka joins Jim Blasingame with a report on the growing economy of Omaha, Nebraska, including the low unemployment rate and opportunities for small businesses.
Identifying the "3 Rs" of small business success, Tom Becka talks with Jim Blasingame about recognition, respect and reward, plus one secret "R".
What management and marketing lessons can small business learn from watching the Grammy Awards show? Tom Becka talks with Jim Blasingame about several marketing promotion lessons the Grammy Awards can teach us.
What are the elements of survival for your small business during an economic downturn? Tom Becka joins Jim Blasingame to talk about the physical and psychological factors you should employ to make sure you survive, and even thrive, during an economic downturn.
What can salespeople learn from show business? Tom Becka joins Jim Blasingame to talk about some things he learned in show business that he has transfered to business and sales. Tom also tells Jim what it's like to open for the late Sam Kenison.
