How some small businesses get caught in the vision gap
Which end of the vision gap spectrum are you on? Adrian Ott joins Jim Blasingame to reveal what the vision gap looks like, to help you identify where you are on this continuum, and focus on where you should be.
More interviews with Adrian C. Ott »See all
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings – customers -- they want to buy their stuff.
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
Adrian Ott joins Jim Blasingame to explain the steps to take to build a successful closed-loop discovery system that will help you become a useful thought-leader with prospects and customers.
Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
