Use more stories and less data to teach strategy to your staff
Adrian Ott joins Jim Blasingame to reveal how telling your people stories about how to think about where we’re going in the future, instead of dumping data points on them is better in the long run.
Category:
Business Planning, Management Fundamentals
More interviews with Adrian C. Ott »See all
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings – customers -- they want to buy their stuff.
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
Adrian Ott joins Jim Blasingame to explain the steps to take to build a successful closed-loop discovery system that will help you become a useful thought-leader with prospects and customers.
Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
