Explaining the evolution of "green washing"
Do you know what "green washing" means? Allison Diboll reports with Jim Blasingame that this term once meant you were a proponent of energy conservation. But now it has evolved to identify organizations that may talk about conservation, but their behavior doesn't match the marketing message.
Category:
Marketing, Branding, Advertising
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Do you know what "green washing" means? Allison Diboll reports with Jim Blasingame that this term once meant you were a proponent of energy conservation. But now it has evolved to identify organizations that may talk about conservation, but their behavior doesn't match the marketing message.
