Don Cooper

Get more sales by telling prospects more stories

Featuring Don Cooper - March 25, 2013

Do you sell features and benefits or tell stories? Don Cooper joins Jim Blasingame to reveal that telling prospects and customers stories is more powerful and effective than just reciting your features and benefits.

Category: Communicating, Sales, Sales Management

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Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal ways to use the emotional impact of customer decisions to the advantage of your small business