Interview with Dr. Jean Wilcox and Dr. Jane Cameron
Jean and Jane talk to Jim about the importance of making your brand stick out in a marketplace where comparison shopping is extremely easy for your customers. They also talk about how you can build theater in your business to create a special experience for your customers.
Category:
Marketing, Branding, Advertising
More interviews with Dr. Jean Wilcox »See all
How is branding changing in the 21st century? Jean and Jane talks with Jim about how branding is morphing in the 21st century and how to be prepared for the changes.
Is international branding for small business different from domestic branding? Jane and Jean talk with Jim about what you should do to build a brand internationally.
What do networking, expectation and words have in common? Jean and Jane join Jim to talk about this question and help you find the answer and more success in your small business.
The words we use in our branding message matter and Jean talks with Jim about how to develop branding words that match the service we provide.
You know about branding, but do you know how to do it on the Web? Jane and Jean join Jim to talk about how to put our best brand foot forward online.
