How native marketing works and is it a good strategy?
How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.
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Kirk Cheyfitz joins Jim Blasingame to recommend to small business owners that they focus on the expectations of the customer to determine the direction of their company.
Kirk Cheyfitz joins Jim Blasingame to reveal his thoughts on how to continue to be relevant to society and contribute to the next stage of his life after selling his business.
Kirk Cheyfitz joins Jim Blasingame to reveal the differences in the advertising world when he started his business 15 years ago with how it is today and how that’s challenging business decision makers.
Kirk Cheyfitz joins Jim Blasingame to reveal that the implications of the Amazon/Whole Foods merger for Main Street will likely be unprecedented, likely producing considerable collateral damage.
Kirk Cheyfitz joins Jim Blasingame to reveal how the acquisition of Whole Foods by Amazon will have wider and more dramatic implications for Main Street businesses than other mergers.
