Interview with Laurie Baldwin

Is your Web site optimized for search engines and those customers you want to reach? Laurie talks with Jim about why this is important and how to make it happen.

More and more of your prospective customers are shopping online, which means that every company, without exception, should have a presence on the Internet -- even if you only sell locally. Laurie joins Jim to talk about how people are using search engines today, including local searches.

Laurie joins Jim to talk about the best practices to optimizing your Web site for maximum exposure to the right audience.