Robert Levin

The Age of the Customer®, Part 64: Branding and the Age of the Customer

Featuring Robert Levin - July 09, 2012

How has branding changed in the Age of the Customer? Rob Levin joins Jim Blasingame to discuss how social media has made it easier to define your brand, plus the pricing advantages of good branding.

Category: Marketing, Branding, Advertising, Online Communities - Social Media

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Rob Levin joins Jim Blasingame to reveal some of the ways and reasons why you have to stay in front of customers with information about what you do and how they can do business with you.
Rob Levin joins Jim Blasingame to remind you that it’s not your customer’s job to know what you sell, it’s your obligation to continually remind them, and he offers some ideas on how to do that.
Rob Levin joins Jim Blasingame to explain why you should never be afraid to cross-sell customers, because it’s all about making sure they get what they need and/or want, which is your job.
Rob Levin joins Jim Blasingame to reveal some of the ways and reasons why you have to stay in front of customers with information about what you do and how they can do business with you.
Rob Levin joins Jim Blasingame to remind you that it’s not your customer’s job to know what you sell, it’s your obligation to continually remind them, and he offers some ideas on how to do that.