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When you publish your book, what are you going to do with it?
Wally Bock joins Jim Blasingame to talk about the steps authors have to do to market their books beyond just the classic retail strategy.
Category:
Marketing, Branding, Advertising, Publishing
More interviews with Wally Bock »See all
Wally Bock joins Jim Blasingame to discuss what the future will hold for the hand-held paper book, as well as whether the increasingly shorter attention spans will make long-form non-fiction books irrelevant.
Wally Bock joins Jim Blasingame to reflect on the past 23 years of collaborating on Jim’s show as they reported on how technology has evolved and grown since then.
Wally Bock joins Jim Blasingame to report on an already emerging genre of books about the many implications of the pandemic.
Wally Bock joins Jim Blasingame to report on how book writing was impacted by the pandemic and associated lockdowns, including whether just having time on your hands is enough to start a book.
Wally Bock joins Jim Blasingame to report on a book by Edward Shine about being a humble leader, who are dynamic people who don’t think less of themselves, but who think of themselves less.
