Gary talks with Jim about the major shift in pricing trends in the global marketplace from inflation to deflation, a word rarely used until recently in this context since the 1930s. Gary talks about the difference between good and bad deflation. Gary and Jim also talk about the "18 Points Of Business Strategy" in a deflationary trend that are in Gary's book.

Kelle and Jim talk about how to not lose yourself as you are building your business. One way, Kelle says, is to understand how to draw on some of our hidden strengths that we might not be aware of. Kelle also says that our weaknesses can be our greatest gifts (really), if we can learn how to identify them and use them to our advantage.