Paula and Sherrye have both joined Jim before, but never at the same time. The discussion focuses on the challenges and opportunities women face in the marketplace. These are special ladies with valuable perspectives.

Another great visit with the world's networking guru. Ivan begins the visit talking about what he calls "the cure for the common cold call." Ivan also introduces a referral method he calls VCP system. You're going to have to listen to find out what Ivan means by this. Don't worry, it'll be worth the time.

Greg is one of our heroes, and he likes having the opportunity to give back to the rest of us entrepreneurs. The first thing Greg talks with Jim about is the process a company goes through to participate and compete for the Small Business Of The Year award. The guys move on to talk about how to use technology, especially software applications, to help you leverage yourself and your resources to gain a competitive advantage. This is a chance for you to hear from one of the brightest young entrepreneurs in the information/technology industry talk about small business Internet solutions and opportunities.

Steve is one of our most valuable resources in The Brain Trust. He has joined Jim many times to talk about a number of business fundamentals. In this visit, Steve talks with Jim about the what he calls the "Five Generations Of Profit Improvement." Steve says companies take on human characteristics during their lives as they grow and mature. He points out that these changes happen whether we are aware of them or not, and helps us understand how to take advantage of these natural changes, rather than be harmed by them. You won't find a conversation on this unique perspective anywhere else.

Beverly talks with Jim about how to managing your attitude and your altitude. She encourages us to avoid the twin demons of worry and guilt. They continue the discussion by talking about how to use optimism to motivate yourself - how to manage the thoughts that go through your head.

Dale and Jim talk about how decisions are made to fire employees, including lay-offs, reductions, etc. They discuss the differences between good turnover and bad turnover. Finally, the guys talk about how to actually terminate an employee.