Become a Small Business "Coin of the Realm"
In Jack Carew’s very special book, The Mentor, 15 Keys To Success in Sales, Business, And Life, I found this thought
“Become the ‘coin of the realm’. Position yourself to be the obvious choice for doing business. Create such an outstanding customer-focused presence that people carry you around in their souls. This value-based relationship will provide you with a strong defense against your rivals.”
The “coin of the realm” attitude should be more than just a personal goal, it should be installed in your entire organization. If you deliver world-class service, when your customers need something you sell, instead of thinking of the product or service, or even your company, the image in their minds will be of one of the faces of your staff.
With the "coin of the realm" philosophy of customer service in place, customer loyalty becomes your mint.