Jim Blasingame

This isn't a how-to business book, but it is a book every business person should read.Sitting here on our 21st century perch, where we've compounded Moore's Law into talking paint, you and I can be forgiven for thinking we're pretty smart. But we're approaching an intersection that will challenge us as never before.

Humans have always been, and will always be, physical, analog beings. Fortunately, for 10,000 years we've advanced in a compatible, analog world, including assembling a thick catalog of ethical standards. But for the first time in history, contemporary humans are being called upon to reconcile our analog nature including ethics against forces of the world that are increasingly powered by digital leverage.

This is a book of stories, with characters who will be our ethical proxies as we make the passage from our analog past to a once-and-future digital reality.

The setting of each episode deals with challenges that illuminate the relationship between the ethics of that period and humanity's two, eternally primal elements: Fear and Greed. And as we race, hell-bent-for-light-speed into the ever-more-digital 21st Century, there's the rub.

As our fellow travelers approach and enter that intersection where the analog ethics that got us here are being increasingly challenged the digital universe will rudely, and without any due respect, demand answers to such questions as:

What ethical force will humans use to govern digital Fear and Greed?

What will digital Trust look like?

Finding and becoming devoted to these answers is our ultimate quest to discover The 3rd Ingredient.

Throughout the book, standing in judgment of each ethical player, guided only by your own values and devotion to the unenforceable, beware, lest the glass in the window you're looking through turns into a mirror.

Congratulations to Jim Blasingame on being awarded the 2015 Axiom Business Book Award for "The Age of the Customer: Prepare for the Moment of Relevance."

About The Age of the Customer

This Has Never Happened Before.

You're operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that's causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer.

Jim will reveal to you in plain language:
• How the two Ages currently, but temporarily, exist in parallel universes, and how much time you have left to join the emerging universe.

• How relevance is replacing competitiveness as the coin of the realm, and what you have to do to make this switch to Age of the Customer thinking.

• How your future will increasingly be decided at the Moment of Relevance, and what you have to do to be the chosen one at that moment.

• The new influencers who co-own your brand message sometimes before you even know they exist and how you can get them to be your partner.

• Why you must become a storyteller.

• The good, bad, and ugly of social media.

• The killer app that wasn't any part of your past but will dominate your future.

Jim will teach you how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology. Plus he will reveal what is not going to change.

52 thoughts to motivate, inspire and encourage entrepreneurs.

Click on cover to order.