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Brad talks with Jim about how to focus on investing in our salespeople by teaching them the fundamentals of selling and customer service.

Jim and Brad talk about how to train salespeople to put their best foot forward. Brad talks about how important it is for salespeople to develop a relationship with customers.

Steve and Jim talk about how small businesses can find opportunity instead of problems when the Big Boxes come to town. Big Boxes have a lot of stuff, but they don't have everything. They don't even have the really good stuff that is easy for small business, like customization, technical help, convenience, (your idea here). The guys wrap up by talking about the untapped resource, referrals.

Brad and Jim discuss them importance of effective communication in selling.

Brad and Jim discuss the importance of every member of an organization understanding that they are part of the sales force, and then they discuss how to "own" the customer, including setting goals, understanding the selling cycle, and the arithmetic of selling.