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Brad Huisken joins Jim Blasingame to reveal that the economy going forward will not be like the one we left a few months ago, including new customer expectations, and how to prepare your sales team for it.

Brad Huisken joins Jim Blasingame to report on how bad the pandemic response has been to the entire retail sector, and how to get ready for whatever new regular is next.

Brad Huisken joins Jim Blasingame to reveal that you can’t take operational training and customer care fundamentals for granted as you mount a sales strategy – you must train for this.

Brad Huisken joins Jim Blasingame to reveal that even natural sales people must be trained in the communication and sales process fundamentals and techniques.

Brad Huisken joins Jim Blasingame to reveal the lack of sales training on Main Street, and why the first thing to focus on is a better understanding of your offerings and how they are relevant to customers.

Brad Huisken joins Jim Blasingame to reveal the power of establishing standards of activity, behavior and performance that are non-negotiable because of their essential nature.

Brad Huisken joins Jim Blasingame to reveal the non-negotiable nature of holding your sales team accountable for the goals and objectives established by the company and the team.

Brad Huisken joins Jim Blasingame to reveal how coaching and training are key elements in making your sales force more productive and successful.

Brad Huisken joins Jim Blasingame to reveal his five sales training criteria that work across the generations, including these two: incentives and consequences.

Brad Huisken joins Jim Blasingame to reveal how the values of the generations, from Boomers to Gen Y, differ as they pursue a sales career, and how to adjust training plans accordingly.