Robert Gordman

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Don't Chase Unprofitable Customers
By Robert Gordman February 26, 2008
Only go after people who will increase your sales and profits. Who are those people? Bob Gordman gives you some ideas. » More
Plus Over Normal
By Robert Gordman February 26, 2008
What is the goal of advertising? Robert Gordman discusses how to accurately measure advertising effectiveness. » More
Attract New Customers
By Robert Gordman February 26, 2008
Small business-to-business owners: Identify your Must-Haves and turn them into loyal Core Customers. Bob Gordman can help you. » More