Betsy Kruger

Betsy Kruger is President of Strategic Power and author of Top Market Strategy.

Category: Marketing, Branding, Advertising

Web Sites:
www.segmentmarket.com

Interviews with Betsy Kruger»See all

Increase profitability by loving up your best customers

Featuring Betsy Kruger March 23, 2012

Love up your best customers and let your worst customers go to the competition. Betsy Kruger joins Jim Blasingame to discuss how to increase profitability by identifying loyal and most profitable customers and delighting them at every step.

Using the 80:20 Rule to increase profitability

Featuring Betsy Kruger March 23, 2012

Did you know that 20% of customers usually create 80% of profits? Betsy Kruger joins Jim Blasingame to discuss how to apply the Pareto Principle, or 80:20 Rule, for sales, profits, and success.

Are you feeling anxious and unsettled about technology? Blasingame says our greatest danger isn’t from artificial intelligence or a robot, but from ourselves. Read this book to find out why.

The entire May 2018 New York party group. Thank you all for helping Jim launch The 3rd Ingredient!