Bob Negen 
Bob Negen founded the Mackinaw Kite Co., a chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying kites.
He spent the next twenty years learning the lessons of small business, providing an experience his customers loved and helped create, among other business accomplishments, a yo-yo craze that generated over 2 million dollars selling yo-yos and accessories.
In 1999 he founded WhizBang! Training and has dedicated himself to helping independent businesses thrive in today’s super-competitive business market.
Bob says “kites, yo-yos, plants or panty hose, it’s all retail, it’s all about giving your customers the kind of experience that makes your business memorable”.
He spent the next twenty years learning the lessons of small business, providing an experience his customers loved and helped create, among other business accomplishments, a yo-yo craze that generated over 2 million dollars selling yo-yos and accessories.
In 1999 he founded WhizBang! Training and has dedicated himself to helping independent businesses thrive in today’s super-competitive business market.
Bob says “kites, yo-yos, plants or panty hose, it’s all retail, it’s all about giving your customers the kind of experience that makes your business memorable”.
Category: Customer Care
Web Sites:
www.whizbangtraining.com
www.whizbangtraining.com
Interviews with Bob Negen»See all
Bob Negen joins Jim Blasingame to reveal how he’s helped small retailers create an “omni-experiential” marketing strategy that includes creating your own online shopping network.
Bob Negen joins Jim Blasingame to report on how he’s helped small retailers reinvent themselves during the pandemic – and post-pandemic – in order to meet new and evolving customer expectations.
Bob Negen joins Jim Blasingame to discuss how Main Street retailers can survive the 2020 holiday season by leveraging digital and working with vendors to be creative about Q4 inventory.
Books by Bob Negen
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Click on cover to purchase
