Dave Sutton
Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight – a strategic marketing firm that helps companies move to the “top right” quadrant of their competitive frame and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing - the best-selling book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.
Category: Marketing, Branding, Advertising
Web Sites:
www.toprightpartners.com
www.toprightpartners.com
Interviews with Dave Sutton»See all
Dave Sutton joins Jim Blasingame to reveal that along with telling stories, accomplishing transformational marketing requires having effective strategies and the right systems in place.
Dave Sutton joins Jim Blasingame to reveal how transformational marketing will help you find and stay connected to customers, and one key element is finding multiple ways to engage customers with stories.
Want to know about how to be more successful in marketing your small business? Listen to Dave as he talks with Jim about how to be more scientific in your marketing effort.
