David Cottrell

What is organizational energy? According to internationally recognized leadership coach David Cottrell, it is not short-term enthusiasm for the latest corporate program-of-the-week. Instead, it is grounded in something much deeper—a solid commitment to an organization, its mission, and its values. When used positively, organizational energy strengthens and solidifies personal motivation, producing an unshakable desire to achieve bigger and better results. It is a precious resource your organization cannot afford to be without.

In Monday Morning Motivation, Cottrell takes inspiration from Einstein's famous equation E=mc2 to provide a step-by-step strategy you can use to access your organization's energy reservoir (E) and accelerate your people (m) to the next level of performance. Specifically, he reveals the vital conductors of energy (c) that you need to motivate your team and customers—synchronization, speed, communication, customer passion, and integrity—and expertly demonstrates the effect that your leadership style (2) has on the effectiveness of these conductors.

Fortunately you don't need to be Einstein to learn and apply these principles to your organization. You just need one hour each week for ten weeks to consider Cottrell's helpful discussion questions and determine what you can do right now to become a better leader and motivator. If you do, you will launch your organization to greater results and a whole new stratosphere of job satisfaction.

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