Brain Trust member Deltina Hay advises entrepreneurs and small business owners to sift through countless social media "advice" articles to determine if the advice really is applicable to their own ...
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Deltina Hay 
Deltina Hay, author of the critically acclaimed book already in its second edition, The Social Media Survival Guide, and The Bootstrapper’s Guide to the Mobile Web, is a veteran Web developer, publisher, and a pioneer of social media, Web 2.0, and the Mobile Web, especially as they apply to small business and the publishing industry. She is an avid writer, presenter, educator, and blogger.
Web Sites:
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Interviews with Deltina Hay»See all
Deltina Hay joins Jim Blasingame to reveal the concept of “mobile first” for website development, which defaults to a mobile presentation and converts to a big screen.
Deltina Hay joins Jim Blasingame to talk about how website technology has change in the past 20 years and why you should consider WordPress as an option for your next site or upgrade.
Deltina Hay joins Jim Blasingame to reveal the concept of “mobile first” for website development, which defaults to a mobile presentation and converts to a big screen.
Articles by Deltina Hay»See all
Books by Deltina Hay
Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.
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Creating a successful mobile-web presence is achievable with the tools found in this guide—without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.
This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
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