Donna Fenn

They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book from Inc.'s Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies: Etsy, Mint.com, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing- and interviews with the world's coolest entrepreneurs Upstarts! offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.

Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.
Click cover to order.