Ed Keller

Ed Keller is the CEO of RoperASW. A global marketing research and consulting firm, RoperASW serves many of the world’s leading companies in the areas of brand strategy, customer loyalty management, corporate reputation, and communications effectiveness. A nationally recognized expert on marketing and consumer trends, Ed serves on the board of directors of the Advertising Research Foundation and is a member of the Market Research Council. Ed is also co-author of the new book, The Influentials.
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Interviews with Ed Keller»See allInterviews RSS Feed

Ed joins Jim on the show for the first time. Ed lets small businees owners know why it is important to build instincts in order to market products. He talks about who influentials are and how to identify and attract them. Ed and Jim talk about how these people influence other people.