Jeff Jarvis

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Jeff Jarvis reverse-engineers Google to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the Internet generation: how it challenges and destroys but also opens up vast new opportunities. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.