John Audette 
As founder and CEO of 406 Strategies Inc., John has used his 15+ years in Internet marketing, working with small local companies to Fortune 500 enterprises, to develop the exclusive 406 Strategies Localization Platform™, the #1 way for local businesses to use the Internet for their business development.
An Internet marketing pioneer, John literally helped define the concepts of Internet marketing. (He was the first to use the phrase Search Engine Optimization [SEO] – perhaps a dubious distinction). He founded one of the first interactive agencies, Multimedia Marketing Group (MMG) in 1995 (sold in 2000 and called Outrider today); started the Internet News Bureau, one of the first online press release services on the Web in the mid-1990s; he also published the I-Sales Discussion list, an institution that grew into Adventive, the leading internet publisher of email discussion lists. He is the author of the popular and widely distributed “The Sweet 16: Principles for Building a Successful Internet Business”. His most recent Internet endeavor was to co-found AudetteMedia with his son Adam Audette, one of the world’s leading SEO specialists. In three years AudetteMedia has become one of the leading SEO firms, providing services to many Fortune 500 clients.
An Internet marketing pioneer, John literally helped define the concepts of Internet marketing. (He was the first to use the phrase Search Engine Optimization [SEO] – perhaps a dubious distinction). He founded one of the first interactive agencies, Multimedia Marketing Group (MMG) in 1995 (sold in 2000 and called Outrider today); started the Internet News Bureau, one of the first online press release services on the Web in the mid-1990s; he also published the I-Sales Discussion list, an institution that grew into Adventive, the leading internet publisher of email discussion lists. He is the author of the popular and widely distributed “The Sweet 16: Principles for Building a Successful Internet Business”. His most recent Internet endeavor was to co-found AudetteMedia with his son Adam Audette, one of the world’s leading SEO specialists. In three years AudetteMedia has become one of the leading SEO firms, providing services to many Fortune 500 clients.
Category: Marketing, Branding, Advertising, Online Communities - Social Media, Online Technologies, e-Business, Cybersecurity
Web Sites:
www.406strategies.com
www.406strategies.com
Interviews with John Audette»See all
Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.
Can small business compete in a price-conscious environment? John Audette joins Jim Blasingame to reveal how small businesses can compete against the big boxes without joining the price war.
