Jim Blasingame's Brain Trust®
Jonah White
When a dental student named Rich Bailey met an entrepreneur in the making, Jonah White, in the fall of 1993, history was made and they changed the way the world forever puts on their smile. The location was a college football game at Jonah's alma mater, Missouri State University in Springfield, Missouri.
This story and many more are outlined further in Jonah's book,
The Billy Bob Secret To: Life.Jonah White recalls, "I was trying to watch the game with 15,000 other spectators and here comes this hillbilly across the stands with these bucked-out teeth talking and flirting with the crowd and cheerleaders. He was so confident insisting that he was better looking than Mel Gibson and not being shy, asking for multiple girls' phone numbers in the same sentence. Only out of complete luck did I meet Rich after the game and get let in on his secret of the 'Billy Bob Teeth.'"
Interviews with Jonah White»See all
Jonah White joins Jim Blasingame to reveal how he got the idea for Billy Bob Teeth and how that turned into a global success and made him rich.
Jonah White joins Jim Blasingame to reveal his real rags to tell his story about being raised in near poverty to his break-out idea that has sold 20 million units globally.