Joseph Semprivivo 
Joseph Semprevivo is the CEO/President and founder of Joseph’s Lite Cookies as well as an award-winning, bestselling author of “Madness, Miracles, Millions.”
At the age of 9, Joseph was diagnosed with Type I diabetes. After some blood work and tests, doctors told his parents that he would be lucky to live past the age of 17.
In 1986, Joseph’s Lite Cookies was born on a Sunday morning. Joseph's father Larry knew how badly Joseph wanted to eat cookies again so he experimented until he perfected the perfect sugar-free oatmeal cookie.
From a little kitchen in New Mexico, they began baking 170 sugar free cookies a day and brought them to local grocery stores and businesses for people to sample.
Currently Joseph’s Lite Cookies is baking over 12 million cookies a day along with supplying other diabetic friendly products. Today the cookies can be found in numerous countries and nationwide across the United States in stores such as: Dollar Tree, Dollar General, Big Lots, independent/ health food stores and other major grocery chains around the Country.
Joseph is also the author of the award-winning bestselling book: Madness, Miracles, Millions
At the age of 9, Joseph was diagnosed with Type I diabetes. After some blood work and tests, doctors told his parents that he would be lucky to live past the age of 17.
In 1986, Joseph’s Lite Cookies was born on a Sunday morning. Joseph's father Larry knew how badly Joseph wanted to eat cookies again so he experimented until he perfected the perfect sugar-free oatmeal cookie.
From a little kitchen in New Mexico, they began baking 170 sugar free cookies a day and brought them to local grocery stores and businesses for people to sample.
Currently Joseph’s Lite Cookies is baking over 12 million cookies a day along with supplying other diabetic friendly products. Today the cookies can be found in numerous countries and nationwide across the United States in stores such as: Dollar Tree, Dollar General, Big Lots, independent/ health food stores and other major grocery chains around the Country.
Joseph is also the author of the award-winning bestselling book: Madness, Miracles, Millions
Category: Family Businesses and Partnerships
Web Sites:
https://www.josephslitecookies.com/
https://www.josephslitecookies.com/
Interviews with Joseph Semprivivo »See all
Joseph Semprevivo joins Jim Blasingame to reveal how a tax cut would benefit his company because he would put all of the money he didn’t send to the government back into his business.
Joseph Semprevivo joins Jim Blasingame to tell the story about how he and his family came to create the most successful cookie in QVC history, including mistakes they made.
