Julie Cottineau

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.

Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France.

She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, and CNN, through her blog at BrandTwist.com, and on Twitter at @jcottin. She is also the creator of BrandSchoolOnline. com, a premier learning program that teaches small business owners how to create more distinctive and professional brands that cut through in crowded markets.

Julie is author of the new book, Twist: How Fresh Perspectives Build Breakthrough Brands.