Larry Weber 
Earlier in his career, Weber founded Weber Shandwick, the largest public relations agency in the world. He is also cofounder and chairman of MITX, the world's largest online advocacy organization, and the author of Marketing to the Social Web and Sticks and Stones.
www.w2group.com
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Books by Larry Weber
In today’s wire world, business reputations are built and destroyed online. Blogs, citizen journalism, and instant information have made the consequences of a bad reputation more devastating than ever. Though it may be intangible, a good reputation online is your company’s most valuable corporate asset. It builds customer loyalty, helps attract talent, and earns shareholder confidence – and that lease to better bottom lines and bigger profits.
Weber explains the important concept of line equity – the sum total of the positive impressions that your company or product makes on customers, communities, and stakeholder. The bigger your supply of online equity, the easier it will be for you to overcome negative impressions – whether they come from news sources, bloggers, or anyone else online. Sticks and Stones shows you how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships.
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