Laurence Vincent

Laurence Vincent

Laurence Vincent is the author of Brand Real.
Category: Marketing, Branding, Advertising
Web Sites:
www.laurencevincent.com

Interviews with Laurence Vincent»See allInterviews RSS Feed

Brand value is in the customer experience. Laurence Vincent joins Jim Blasingame to discuss how the value of the customer experience defines your brand, plus how to think about naming your brand.
A brand is more than a name or a logo. Laurence Vincent joins Jim Blasingame to report even though there are more brands today, people still want to do business with those they can count on.