Laurie Tucker 
Laurie Tucker joined Federal Express in 1978 as a financial analyst. Since then, she has gained professional and management experience in product development, marketing, technology, sales, pricing, invoicing, finance, customer service, retail, advertising, operations and supply chain.
Today, Laurie is senior vice president of FedEx Corporate Marketing, the organization responsible for developing marketing strategy, product innovation and development, retail product and promotion, business alliances, sponsorship programs, customer experience management, brand management and advertising.
Recent accolades include the FedEx Super Bowl spot, "Stick", which garnered a Primetime Emmy Award from the Academy of Television Arts and Sciences. This was the first FedEx ad to win an Emmy award. "Stick" also received a Lion at the International Advertising Festival in Cannes, was voted one of the most popular spots in this year's Super Bowl (according to a Super Bowl "Ad Meter" poll conducted by USA Today) and has received dozens of industry awards.
Today, Laurie is senior vice president of FedEx Corporate Marketing, the organization responsible for developing marketing strategy, product innovation and development, retail product and promotion, business alliances, sponsorship programs, customer experience management, brand management and advertising.
Recent accolades include the FedEx Super Bowl spot, "Stick", which garnered a Primetime Emmy Award from the Academy of Television Arts and Sciences. This was the first FedEx ad to win an Emmy award. "Stick" also received a Lion at the International Advertising Festival in Cannes, was voted one of the most popular spots in this year's Super Bowl (according to a Super Bowl "Ad Meter" poll conducted by USA Today) and has received dozens of industry awards.
Category: Management Fundamentals
Web Sites:
www.fedex.com
www.fedex.com
Interviews with Laurie Tucker»See all
Small business owners are realists when it comes to the economy, but still optimistic, according to a FedEx survey. Laurie Tucker joins Jim Blasingame to discuss the results of the FedEx Office's "Signs of the Times" national small business study, including the fact that, even in the face of a tough economy, most small businesses are optimistic about their future.
